You know all the emails you receive and you think "When did I sign-up for that? Hmm.."
Well, you signed up for it because you couldn't help it! That's the power of a good CTA (Call To Action).
What about Instagram or Facebook? You're scrolling on your phone, you can't stop scrolling because the content is so addictive (by content I mean food pictures and funny memes), and then you see a post with a compelling caption and at the end, you want to learn more so you click on the post.
BOOM! 💥 This means that someone picked a really good CTA. See the pattern?
Call-To-Actions can convert visitors into buyers. It helps you draw people's attention to make them interested in your product or service.
You can have the best offer and the most perfect content with beautiful pictures... but if you don't close the deal with your CTA's then it's wasted.
We're here to show you how to get better results by working smarter.
Here are some examples that you could use or learn from:
CTA's can be placed anywhere on your website, blog, email, FacebookAd, Google Ad, or any platform used to communicate with your audience.
They will help you guide your visitors through the buying journey, by telling them exactly what they need to do to get the desired result.
CTA's should always be clear and simple so that your leads are easily prompted. If you don't use them, it's far less likely for people todo what you want them to do because they don't know what that is.
I'd also recommend using a command verb to highlight the importance of taking action now and create urgency.
Don't oversell or under-deliver: You don't want to promise a result that you cannot guarantee. It'll negatively impact your brand image and also, it's not cool. Nobody wants that. Instead, tell them exactly what to expect and add value.
Lastly, your CTA's should be in a visible spot on your website, email, or post. Make sure people can actually see it!
So those are our tips to create catchy Call-To-Actions that catch visitors’ attention.
We hope it’ll help you boost your conversion rates!
As always, for every digital marketing strategy, you can count on us to help you generate better results.
Are you planning on using any of the mentioned tips?
Or, have you already been implementing these in your digital marketing? If so, which did you find was most effective in getting conversions?
For more tips, you can contact us Donutz Digital. We are experts in PPC, Google Ads, SEO and Social Media.
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