Social media content that is organic is a fantastic way to connect with your audience and build long-lasting relationships. You've got to be social on social media. I know, right?! But as the saying goes, there's no quick road to success. And this one is worth it, bare with me.
First, ask yourself why you're on social media. Obviously, you want to show the world how amazing your business is - but beyond that?
What is your target audience? If you had to describe your 'Perfect Client' - its age, demographics, interests, and behavioral traits, what would they be?
Hubspot has a great template to help you create your Client Persona: right here.
This is a great exercise to do, especially if you're starting to grow your social media pages. This will help you create unique targeted marketing content.
Simply put, by knowing who you're talking to on social media, you'll know how to deliver your message.
Now that you know who your target audience is, start creating content!
If, like most people, you have no idea what to post, what works, what doesn't... This should help :
You should be able to answer the following questions:
We advise you to do plan content this way until you find what works for you: 80% = inform, educate, entertain ; 20% = sell
Remember, the more people share and engage with your page, the better it is for the algorithm. On social media, success is all about connection.
Our tip: use a tool like Preview to schedule your posts in advance for your aesthetic.
Let me give you some incredible tips that will help you grow your social media organically. Do this for 30 days and you will see the results!
Your bio is where you can share information about your brand. Use it to attract your ideal audience! It should be short, clear, and pleasing to the eye.
Here is a good example:
Tell people about your brand, what you do, and why they should follow you. Show your profile picture and don't forget to link your website.
You've probably heard that a million times and I'm here to tell you: YES, it is important to be consistent.NO, there are no shortcuts.
Being consistent means that your audience is exposed to your content regularly. It means that they'll engage more with your brand. Which will then increase your engagement rate and show the algorithm that your content is valuable. Naturally, the algorithm will want to show your posts to more people.
When you genuinely create a connection with your followers; not only they will engage with your brand regularly but as a result, the algorithm will actually show your posts more!So, dedicate one hour a day (or more) to look for your ideal clients using hashtags:
When you genuinely create a connection with your followers; not only they will engage with your brand regularly but as a result, the algorithm will actually show your posts more! Empower your followers to advocate for you. You love them, they love you right back.
You want people to recognize your content when they see it on their feed. Make sure you're using the same colors, the same tone of voice in your captions, etc.
Don't neglect video content on Instagram and Facebook! Content ideas: announcements, behind the scenes, showcase products and how to use them, etc...
Nobody wants to see the same picture or hear the same story 20 times. It also applies to content that users see on social media. You are unique, use it to your advantage!
→ Post when your audience is most active (check your insights)
Yes, I'm saying it again. It's SO important!
It's best to re-share content to your stories, and not as a post. Keep original content on your feed only.
On Instagram, it's important to have a hashtag strategy to ensure your posts are shown to as many people as possible. Make a list of the top # in your industry, check out your competitor's hashtags, and use them on your posts (either in the captions or in the comments). You can use up to 30 hashtags per post, and I recommend you use all of them! 1 hashtag = 1 chance to show up on someone's feed. Here is a great article on how to build your hashtag strategy.
Posting what people want to see will most likely get you more engagement.
You want your audience to comment something and start a conversation, like this:
Reels, IGTV, Stories, Tags, Location, etc.
Bots can sometimes follow you, and you might think 'Great, more followers!' but it actually damages your organic growth... Why? Because social media platforms value engagement. They want users to be social, as we mentioned earlier. Therefore, having 'inactive' followers will lower your engagement rate. The engagement rate is the most important metric to look at, it's how the algorithm sees how strongly your audience cares about your page and your content.
To check your engagement rate, you can use tools like Social Blade.
So, what do fake followers or bots look like? There are usually pages with no profile picture, no posts, no followers (or only a few).
We've got so many more tips to share with you, but that's for another time.
Sonia, Donutz Digital
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