The fraud click is real and you are all affected. Here are a few tips to avoid i
1) If your goal is to get only "fresh" traffic or new visitors. Create an audience list with all visitors and exclude them from your campaigns. You can have separate retargeting search ads (RLSA, RDSA)
2) If you have access to your server log, you can perform an analysis of your traffic. Collect IP addresses, timestamps and URL of the landing page. Place the data in a spreadsheet . Create a pivot table and see if you have suspicious repeat visitors clicking on your ads. Make a list of these visitors and exclude them at the campaign level in your settings.
3) If that's not enough, you'll have to go a step further and find patterns in the IP addresses, get more information from the IP addresses in order to spot a more malicious scheme designed to waste your money.
Is click fraud software effective?
Google filters out some of these bad clicks, and the software on top of that is supposed to find the others. The problem is that they will have a hard time finding bad clicks for the more sophisticated methods.
If the intercepted bad clicks value is lower than the price of the solution, it is obviously not interesting.
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Exact is the new BMM. Between 50 to 70% queries removed from the search query report. Where is google ads heading ?